Today’s consumers are increasingly seeking health & wellness solutions and are becoming conscious of their food choices. The medium in which food is cooked plays a critical role in deciding the health quotient of the food. To address these health concerns of Indian consumers, NatureFresh™ the home-grown brand of Cargill’s oils business in India has launched NatureFresh™ Acti-Heart.
Positioned as ‘Goodness for the Good Hearted’, it is India’s 1st oil which fulﬁlls all requirements of being a healthy oil. NatureFresh™ Acti-Heart adheres to the guideline of Indian Council of Medical Research on dietary fat. Packed with the goodness of Omega 3 that fights inflammation and provides a healthy lipid profile, it also has the ideal Omega 6/ Omega 3 ratio, as stipulated by National Institute of Nutrition (the ideal ratio should be between 5 to 10). Along with this, it has high MUFA which ensures low oil absorption in food and Gamma Oryzanol that reduces bad cholesterol and increases good cholesterol, making it a healthier option for the discerning consumer. It is also fortified with Vitamin A, D, and E.
All above stated health benefits of NatureFresh™ Acti-Heart makes it a healthier cooking oil to cope with a sedentary lifestyle which makes one more prone to lifestyle diseases like obesity, coronary heart diseases & metabolic disorders etc. Its high smoking point makes it ideal for all types of Indian cooking.
NatureFresh Acti-Heart is available in 1 ltr bottle priced at Rs. 175/- which has the first-ever four-sided in-mold labeling that prevents label damage, post application. It is also available in 1 ltr pouch priced at Rs. 175/- and an environmentally friendly 5 ltr recyclable tin packaging priced at Rs. 829/-. The new offerings are available across E-Commerce platforms, Modern and General Trade, in India.
About Cargill India: In India, Cargill’s operations started in 1987. It has businesses in refined oils, food ingredients, grain and oilseeds, cotton, animal nutrition, industrial specialties and trade structured finance. Cargill’s oils business in India markets leading consumer brands of edible oils such as NatureFresh, Gemini, Sweekar, Leonardo Olive Oil, Rath and Sunflower brand of hydrogenated fats. It also markets wheat flour under the NatureFresh brand name. The Animal Nutrition business of Cargill provides animal feed and premix and nutrition for aqua, dairy and poultry. It markets animal feed and premix under the brands such as Provimi, Purina, Citura and Cargill. The Grains and Oilseed crush business originates grains and oilseeds at 200 storage locations. It employs more than 3,500 employees working across offices and plants and a network of warehouses and depots.